Difm or Diy

I would move over preferred a third option in the discussion board question, a DIFM and DIY option in concert and I would produce definitely selected this option. I believe Auto-Mart would have benefited the most if it had the enough resources and finances to shell into that third option. The auto repair market has a lot of competition, so Auto-Mart could target both consumers. Having a hassle free auto repair shop and a fully packed parts pedigree will en able Auto-Mart to offer a considerable range of customers for repairs and parts.Moreover, customers will have the ability to lead the best parts and have them installed at Auto-Mart thus Auto-Mart will kill two birds in wizard stone. only if since we are asked to choose only option, I would suggest that Auto-Mart should emphasis its patronage on the DIFM. According to Ags company, the NPD report concluded that 68% OF U. S. CONSUMERS PREFER DIFM TO DIY in the auto wait on industry (2012). It is primarily because people n eed to deem their car in its best order to pro farseeing its life span, this makes imperious sense.We use our car daily for the longest possible eon, and we have spent a descent step of cash , so why risk doing a repair service ourselves when we are able to get a trustworthy professional technician to the business enterprise. Additionally, most people might not have the free time to do a project themselves, and even if they did it might end up costing them the same if they beart have right equipment for the job. Therefore Auto-Mart best business emphasis should be a DIFM cause of business.A do-it-yourself business will cater for customers who shop for parts and accessories, and tend to install the products themselves. It is basically for the customers who have the time and skills to complete many projects. Some stores like stand Depot have an our hands-on workshops and 1-2-3 books to come through the do it yourself customers with the skills and expectations requisite to co mplete many projects around their homes (Home Depot, 2011).Furthermore, many televisions shows like Martha Stewarts have portrayed the any(prenominal) DIY project as a fun and entertaining thus this new trend is evolving. The advantages of this type of business I believe will enable the business to do its job without having to pay extra fees. No workers to provide a service, a small shop to display the parts, and having the ability to allocate some of the remuneration to open several new locations.Usually a business grows when it translates its customers needs and add these opportunities to its company, a do- it yourself business endt expand its service other than expanding its products and to new locations. It is kind of limited which I believe is a loss. But to the willing customers it will give them the knowledge and education to do things with their hands, and this education goes a long way in the future that customer will be able to fix and repair what is needed in a shorte r and cost effective way.As well as the feeling of accomplishment, saving money, and feeling in control. The do-it-for-me business will cater for customers who dont have the time, energy, skill, or even the temperament to do the job. This business will actually do the job for the customer but for an extra fee, that some customers are willing to pay in return for a job well done, time saved, less frustration, and the batten down that some businesses tend to give for the service provided.The advantages of the do-it-for-me business will allow the business to attract and maintain a loyal customer base which is vital for any growing business. The business will be able to profit more due to the extra fees for labor , and will probably be able to convince its customers into doing new repairs that will add up to their profit. A do-it-for-me business should gain the trust of its customers, or else they will lose their customer to a different business or to the DIY method.Thus a huge blemis h for a new established business that needs to build its reputation, through marketing and advertising. The other disadvantage or challenge a DIFM business will face is the huge costs it will amaze having labor costs that will only increase for a quicker service, costs of equipment to get the job done, a fairly large working space area, and after sales problem to deal with. But once established and running, the DIFM will generate more money than a DIY business for the auto service industry.Therefore, a DIFM business might be the right emphasis to implement. Do it yourself examples Super markets where you buy your groceries and pay off your own meal. Canadian Tire/ Home Depot/ Ikea DIY Drones Zellers Wal-Mart Do it for me examples is more profitable due to the wide range opportunity of these types of stores or businesses can benefit from a customer. Restaurants where you order, eat, and enjoy Canadian Tire / Home Depot/ Ikea( for an extra fee you get the service) Canada Wide Plumbi ng & Mechanical Services Inc. Paradise Pools Canada cable car wash Reference AGS Company. (2012). 68% of U. S. consumers prefer DIFM to DIY, according to NDP. Retrieved from AGS Company website http//www. agscompany. com/news/369-68-of-us-consumers-prefer-difm-to-diy-according-to-npd Hal Dean, D. (2010). UNDERSTANDING THE DO-IT-YOURSELF CONSUMER. ledger Of International Business Disciplines, 5(1), 42-54. Miller, R. K. , & Washington, K. D. (2007). CHAPTER 13 DO-IT-YOURSELF PROJECTS. In, Leisure Market Research Handbook (pp. 83-85). Richard K. Miller & Associates. )