Public Relations (event management) Essay Example | Topics and Well Written Essays - 1000 words

Public Relations (event management) - Essay ExampleThis plan outlines the pre-launch activities to be carried out in order to create publicity and awareness for the launch. It will highlight the approaches to different marketing and promotion styles that will prove essential for the publicity. The event management team has conducted meetings with the hotel officials and planned a brief for the mega event to be held on 30th March 2011. How to approach the local media? Advertising through the media can be quite an expensive. In order to lower the costs, a partnership with a media channel to advertise is recommended. Since opening a 5 star hotel is a large event, the national newspaper will be a hefty choice. The advertisement activities are to be done prior to the event. A brand campaign at the estimable time will be required to make the event known to the masses. There will be some gap between the event and the advertisement, so that people are ready and aware of the activities. Th is big businessman also help to generate some kind of sponsorship therefore it is suggested to advertise 2 weeks before the event. otherwise than that, exclusive invitations could be sent out in some of the wealthy residential areas that are folk to the upper class of the city (Damster, et al 2006) Since a five star hotel can cater to more people, flyers or posters are to be put in some of the posh places to advertise the event. Inviting public figures to a hotel opening can be a great way of gaining media stayage. The shake would definitely want to cover the event if celebrities are attending it. Sponsorship through television channels will allow the event to kick the bucket more targets than sponsoring through some product or service brand. In this way television coverage will be available on the day of the event and will be a major(ip) attraction for the attendees. Having sponsors is a great way of gaining media coverage. A press release The press release is to be made ex clusively for the event. It will send out the message well and frequently. It is to be made certain(p) that the press release is exciting and can appeal to the audience and not give them a demote to overlook the content and the event. So it should be worded very strongly (Damster et al 2006). For attracting target audience the press release will have a catchy headline in bold letters formatted in the middle. A subheading will be provided underneath to summarise event media release in a line with a smaller font than the main heading. For journalists to get an idea, all main points will be incorporated in the first two paragraphs. All the 5 Ws i.e. who, what, when, why, and how will be briefly stated. A quote from the spokesperson will explain the significance of this event. At the bottom, contact details will be provided for people to get in touch. In publishing the press release, a give out equip will also be an attractive way to gain publicity. This kit will be in the form of a f older containing photos of the hotel, details about the owners and other details about the operations such as descriptions of facilities, events and rates. The press release is to be brief, while giving out enough information to detainment the audience interested and curious (Fier, 1993). Media briefing presentation for the event